At This is Pop we feel every game project deserves an original, unique approach that is intrinsic to the story it has to tell, the brand it represents. That approach is expressed in the look and feel of its design, the voice of its content and the interest it inspires in its topic. Each game, each company or product requires a genuinely new approach to tell its story. This is a skill at which we excel.

Our thinking about game design is grounded in years of creating games and applications for various platforms and also in a thorough analysis of existing games – web, console, mobile, PC, but also non-digital games both contemporary and historical. We believe that the difference between a competent but uninspiring game and one that provides compelling gameplay ultimately translates into more time spent playing, a better overall experience, repeat visits, and an expanded audience due to positive word-of-mouth.