THIS IS POP is an independent game development studio founded in 2000. Our company was built on the belief that a flexibly structured, highly collaborative, creatively-driven studio could efficiently produce great work.

We’re staffed with exceptionally talented and dedicated people who recognize in each other a kind of obsessive perfectionist belief that there is a great game in every project we take on – we always think it’s worth the effort to find that greatness and give it life.

We’ve produced more than 300 games for clients including Cartoon Network, Adult Swim, A+E, History, Nickelodeon, MTV, Vh1, Scholastic, LEGO, PUMA, Red Bull and Footlocker.

We’re probably best known for the original games we’ve created for Adult Swim. Cartoon Network was one the studio’s earliest clients – over the years we developed some of their most enduring and popular games – and when the Adult Swim channel was launching with much fanfare, CN chose us to design the inaugural Web site and to create the first games based on the new shows. When Adult Swim’s focus shifted toward the development of original content we were once again tapped to lead the way: Our initial original games – including the transgressive and controversial Bible Fight! and visceral Viva Caligula – became the template for what an Adult Swim game is. Today the Adult Swim brand is inseparably connected with great games and we are one of the original architects of that connection.

The development process at THIS IS POP is both precise and improvisational, involving fluid collaboration between expert visual, technical and game designers. This process sets us apart from many other companies, who approach game design as a secondary task to be shared between other members of the team.

Our belief is that game design is the most important component of the game development process. The differences between a competent but uninspiring game and a truly compelling one ultimately translate into more time spent playing, a better overall experience, repeat visits, and an expanded audience due to positive word­ of ­mouth. Even the simplest abstract puzzle game is capable of transfixing a player for hours on end, but only if it contains that elusive balance of challenge, satisfaction, goals, decisions and rewards. Creating that balance is the focus of the game design process.

As a discipline, game design is still somewhat in its infancy. Visual design can draw on centuries of graphic design and visual art. Programming, while also a young field, is more susceptible to rigorous objective analysis. Game design is altogether more mysterious – there are fewer established guidelines and explicit rules. Our thinking about game design is grounded in years of creating games for various platforms and also in a thorough analysis of existing games – web games, console games, PC games, but also non-digital games both contemporary and historical. We also draw upon our backgrounds in designing other kinds of interactive experiences.

We’re always interested in meeting smart, talented, game-crazed designers, animators, programmers and producers. Drop us a line with your stats and/or a link to your portfolio.